Saturday, September 28, 2013

Strange Bedfellows


This picture was taken during my visit to our London office in October 2010. Someone had obviously put this unusual pair together, intending to create cognitive dissonance in the eyes, and hence mind, of the beholder.
What is it about a simian reading a book, that disturbs the placid lake of our conventional thinking -provoking a smile if the book is about Peter Rabbit, and perhaps a smirk when it's about complex systems?
So much change since we climbed down a tree and picked up a book, consummated only through eons of evolution. Yet the chilling tale ‘Planet of the Apes’ by Pierre Boulle speaks of a planet where apes evolved from humans.
With this new perspective, the picture now represents an intelligent human who ran up the tree (and residing in a nicely decorated tree house) and sat out evolution over a book.While the same picture would not evoke a sense of cognitive dissonance amongst the simian citizens of the planet of apes, it certainly would if they had to see a human reading such a book by the fireside. When in fact, he should be comfortably swinging through the trees, as rightly imagined by Edgar Rice Burroughs.
Hence cognitive dissonance, as intended by my colleague in London, is a matter of perspective. An outcome of conditioned thinking striding several generations and peculiar to the human race on planet earth, circa 2013.
Things could change very soon. The pace of evolution is exponential and as Alvin Toffler quotes U. Thant in ‘Future Shock’, “It is no longer resources  that limit decisions. It is the decision that makes the resources”. Significant changes in evolution which were earlier measured eons apart, can now be flipped at will, with a few snips to our own DNA. 
We can decide whether we want to continue the pace of climbing down the tree, or freefall into a completely different organism by the time we hit the ground.Shake the tree and an apple can indeed fall far from the tree, changing into a pear along its gravitational trajectory and thumping into the earth as a pineapple – or something more exotic.

The key question is, will we be able and willing to 'unshake' the tree if others experience cognitive dissonance looking at us then?